Banner design is a fundamental component of online branding. When marketing a business’ products and services, catering to the visual component of the target audience’s purchasing intent and behavior is a crucial factor. Banners are among the most prevalent forms of graphic design used to market services at present. The most successful banner sizes are as follows:

• 300×250 (medium rectangle/ half page)
• 336×280 (large rectangle)
• 728×90 (leaderboard)
• 320×100 (large mobile banner)
• 300×600 (half page)